Women have historically been underrepresented in the cannabis industry. Only 22 percent of executive positions in the cannabis industry were held by women in 2021 according to a MJBizDaily survey. While that number seems to be improving the past couple of years, NOXX Cannabis has always been an industry leader in promoting women and being inclusive with all hiring practices.

A majority of NOXX’s executive team is comprised of women. And three of the four Michigan dispensaries are led by women, including its newest one on Woodward Avenue in Pleasant Ridge. Women excel in providing service that is empathetic, where employees listen carefully to customer questions and are committed to educating them on the best options given their unique circumstances.

“Cannabis still has a stigma where people don’t want to talk about using it, especially women and mothers,” Noxx Woodward’s general manager, Jess Troester says. “But many women have broken through that stigma. They’ve realized that taking a gummy, for example, is a better option than having a glass of wine after a long day, because it wont impact them the next day.”

Troester emphasizes the importance of having an attention to details. That’s critical in such a highly regulated industry. “There are specific rules and regulations we have to follow and it’s critical to be detail orientated,.” she says.

NOXX has built a brand of inclusivity, where employees and customers from all demographics and backgrounds gather to learn about new products and enjoy existing ones. Troester herself came from a strong retail background working at Starbucks and Target before joining NOXX. She emphasizes the importance of direct communications with her staff and customers.

“I think the cannabis industry is a great one for women to work in because of the compassion and humility they bring to it is important,” Troester said. “Plus, the cannabis industry allows you to bring your own personality to work.”

Situated less than a mile from the Detroit Zoo on Woodward within a stone’s throw of the Ferndale border. It offers over 50 strains of deli flower and allows customers to build their own ounce with deli-style service.

NOXX is open from 9 a.m. to 9 p.m. daily and is the only dispensary in the immediate area that is located directly on Woodward Avenue. Free and discreet delivery is available. Learn more by calling (248) 206-7134 or visit noxx.com.